Evergreen content is a phrase heard more and more as companies try to build their libraries that will help market their brand and stand the test of time. It’s sustainable content that can be used across multiple platforms to serve multiple purposes.
One of the biggest challenges photographers and creative directors face are typically compositional. One needs to create an image which can crop square for Instagram, vertical for Facebook or horizontal for web page banners.
Other challenges are that the images have to tell the brand story in a consistent and memorable way for brand recognition. Tillamook entrusted Michael Shay and the crew at Polara Studio to achieve the right look with lighting, wardrobe, propping, casting, styling and backgrounds.
With wonderful creative direction, we were able to come up with all-encompassing imagery to stand the test of time.
If this food photography makes you hungry it’s done it’s job and lends a whole new meaning to the word “cheesy”.