Nike Vision eyewear has revolutionized the industry by bringing sport inspired lifestyle sunglasses and opthalmic frames to the athlete in everyone. Both Jay and I have enjoyed the continual work with the Nike Vision team. Sunglasses and Optical frames are technically challenging. When paired with new creative concepts it keep us continually evolving.
The technical challenges translate into other product photoshoots with similar characteristics such as the highly reflective curved surfaces of lenses and the wide variety materials found in the frames.
Transparency and reflectivity are the hardest things to capture in an image at the same time but that’s what Nike Vision is all about.
-Derrin Battles (Photographer)