Product videos are an art, from the actual capturing of the video through to the editing.

Storyboarding became imperative in these videos as they were jumping between outdoor and indoor scenes which added to the complexity of the shoot. Jeremy Dunham and Derrin Battles, our Videographer and Product/Lifestyle Photographer, teamed up in these videos to tell the story of Columbia’s classic outerwear products that can double as casual clothing.

Here is one more video for you to view.