Saying Goodbye to 2016 and Welcoming 2017!
One of our favorite projects from 2016 was with Razorfish.
It was a campaign around T-Mobile’s Simple Choice plan, AKA Un-carrier, which was an innovative approach to marketing in the world of mobile phone plans. Basically, it called for an end to contracts, subsidized phones and overage fees for data. The campaign that went side by side with this phone plan was called ‘Spotlight’ and it focused on products which connect with your phone to enhance the user experience.‘Razorfish ’ was chosen as the agency of record.
Luckily we were chosen by Razorfish with the enormous challenge to help bring to life a sprawling, complex and very creative campaign…under, shall we say, somewhat tight deadlines.
Our crew consisted of four photographers, two assistants, a videographer, a stylist, six talent, a post-production digital artist, an in-house producer and our experi-enced and steadfast studio manager who went into overdrive.
There were four sets, all of which shared backgrounds and props to stay within budget. Downtime was virtually non-existent. Talk about efficient.
Meanwhile, our digital artist was compositing and retouching files on the fly to allow delivery in real time.
All in all we ended up with 63 different photographs, 7 different videos with which they were used in print, collateral & online. Razorfish and T-Mobile were happy. Which made us happy.