Recently my friend Shawn Busse of Kinesis Inc. came to me with a video project for the front page of his new website. The goal was to clearly and succinctly explain the three main challenges of marketing for small businesses.

We decided that we wouldn’t script it, and instead we would film it in a documentary interview style for a more organic and authentic feel. We made a list of main points for him to hit and started rolling. After a few hours in the studio and a trip to his offices for some b-roll, we had what we needed to put it together.

Shawn is a great guy. Not only did I have a lot of fun shooting this, I learned a lot about marketing too.