Kinder’s BBQ is the classic American success story. Starting in a California meat market, Kinder Foods has grown into a three-generation family deli and catering business with award-winning rubs, marinades, and BBQ sauces made from their secret family recipe. If you are from the Bay Area, you already know their story; however, to most of us, Kinder Foods is a fresh introduction. So, after being introduced by Elwood Beukeleman and Laura Davis of MBT Marketing, we were excited to contribute to their BBQ-legacy by producing images to be used for Kinder’s web site and BBQ-product packaging.

It was quickly evident that Kinder’s was a different kind of client; they didn’t want the perfectly styled, instead, they opted for “perfectly messy” to present their brand as “casual, approachable and fun.” With this guidance Michael Shay (food photographer), Lucy Radys (food stylist) and Stephen Thaxton (Assistant Photographer) shot and styled the food to reflect the eating experience in a Kinder’s deli.

This fresh and yummy approach makes the ribs look so good you may never want to cook your own again. Visit Kinder’s BBQ at one of their 17 locations or check them out at kindersbbq.com/.