The idea was to mix new and vintage glasses, plates, fabrics and props to create a look that was part “shabby chic”, part eclectic, part Donna Hay. It was a fresh new look that blended the earthy and organic with high style for Pacific Foods who is one of the leaders in organic, farm to table retail food products.
It all came to life in Polara’s natural light studio with food stylist, Carol Ladd.
Some of the landing pages were photographed straight down so one could really see the food and make it graphically appealing as well.
However the product specific landing pages were pulled from an extra series of photographs I took moving around the established “down” set in order to give the client a lot more visual assets or as I prefer to call them, “yummy photographs”.