Zupan’s is where I found myself on Valentines Day, along with plenty of others, buying a loving gift for my wife. Walking past the tasting tables, this tall, blonde haired man with a huge smile lured me in by giving away small bits of chocolate. I hid the Moonstruck chocolate (my wife’s favorite) behind my back as I wanted to have a little taste.
Pleasantly surprised, I stayed and chatted awhile with Aaron Koch, who is the Founder and Master Chocolatier of Treehouse Chocolates. Come to find he make his chocolate only two blocks away. Now if that’s not local, I don’t know what is. The name originated from the actual tree house where Aaron lived for a couple of years. He was such a nice guy with such great tasting chocolate that I offered to help him get his story out by doing some food photography.
We utilized the talent of a young chef named Cory Nickel for food styling. Our stylistic approach mixed an Italian bistro feel with the Pacific Northwest. This came through by choosing certain props and backgrounds as well as some special post processing effects that reflected the handmade, artisnal nature of the product. For those interested in photography techniques, it involved using quite a bit of “clarity” and “de-saturating” the files in a way that created a gritty feel, leaving enough of the main color in to complete the story.
Creating the brand story through commercial food photography is my favorite thing about being a creative photographer. It is true that all things do go better with chocolate.