Blue Collar is an excellent interactive agency based out of Hood River, OR. We worked with Rob McCready (Partner and Director of Client Services) and April Donovan (Creative Director) of Blue Collar Interactive. They both provided amazing creative direction and strategy to shooting this new Sigma Lens Customization USB dock and Sigma Optimization Pro Software.
“We wanted to create an environment that didn’t signify anything too specific, but portrays the workspace of someone that takes photography a level above being just a hobby. The technology being developed here is very new to this industry, and through a new R&D initiative, Sigma is taking a giant leap towards new innovation in it’s products.” – Jeremy Dunham
Here’s a little behind the scenes as well…
